The next job came at 11:30. Lara entered the office with a job folder and a number of printouts for six of the Washington State Lottery billboards she needed. More specifically, she gave me instructions for building the mechanical for three billboards and one “TriVision” done,
I didn’t blink the first time, but she was right to ask me. “Do you know what TriVisions are?” I didn’t. You know those billboards that consist of strips that turn to a new message every ten seconds, or so? Yep, that’s a TriVision.
Anyway, I’d need to build mechanicals from comps using only the available FPO art, which would be rebuilt at the last minute by someone else when the hi-res art file became available. Of course, that’s not how they’d usually like to have this done, but there’s nothing else that could be done right then. (FYI: For Placement Only artwork is typically an extremely low-quality file of comparably small size. Used for developing the artwork compositions, the small file sizes keep the computers and servers from bogging down during development. After all of the “mechanicals” are designed, the Hi-Res art gets swapped in
